CLIENT
Gueda Brewing Co.
ROLE
Design & Art Direction
YEAR
2018
Locally brewed in the interior of São Paulo, Gueda is a project created by two agronomy engineers with knowledge, respect for seeds, planting, harvesting and passion for the craft beer process.
The brand seeks to expand the craft beer market combining flavour, quality and design which are the main characteristics of this market.
Appealing to the beer consumption volume of the region, Gueda launched its amazing American Pale Ale as its main product. Always looking for the new, the brand seeks to expand the craft’s beers market in the interior of the state.
LOGO
The logo was inspired by Ceres, who was the goddess of agriculture, grain crops and fertility. Ceres was credited with the discovery of spelt wheat, the yoking of oxen and ploughing, the sowing, protection and nourishing of the young seed, and the gift of agriculture to humankind; before this, it was said, man had subsisted on acorns, and wandered without settlement or laws. She had the power to fertilise, multiply and fructify plant and animal seed, and her laws and rites protected all activities of the agricultural cycle.
© 2018
FEATURED
Bēhance – Featured in the Packaging category of Graphic Design gallery on Jun 22, 2018.
Featured in the Book "Favourite Design 2018" (Favourite Design Publishing)
Featured in the Book "COLOR SELLS - Choose the Right Colors for Your Package" (SendPoints Publishing)
PRESS